DayOne Response Inc., a leader in innovative disaster relief product development, in the clean drinking water space, announced today that industry expert Martin Lambert will represent DayOne Response in the military and government channels. Mr. Lambert will support national expansion and lead increased market adoption of the DayOneTM Waterbag, an all-in-one solution to provide clean drinking water and prevent water-borne diseases. “As DayOne Response aggressively expands in the military and government markets, we are pleased to add Martin’s deep expertise to our team,” said Amy Cagle, VP Sales.
Mr. Lambert brings to DayOneResponse Inc. more than 20 years experience in the defense sector, both as a soldier and in industry supporting those in uniform. “This is a perfect way to put decades of revenue generation and military experience to work for a larger mission, driving a vision that is positioned to solve important and challenging problems for our soldiers,” said Martin Lambert. “With its advanced water purification technology and a strong and experienced leadership team, I am excited to be helping DayOne Response’s military clients. The DayOne Waterbag gives troops the ability to use local water sources instead of straining supply channels by moving bottled water to the forward edge of the battle area.” Joining the Army in the early 1990’s Martin served for nearly a decade in a variety of positions including intelligence and joint assignments. This gave Martin the opportunity to work with members of other services and international militaries as well as NGO’s and the United Nations. Most recently Martin was the Director of Sales in the defense industry at MMI Outdoor where he served for more than ten years.
Tricia Compas Markman, CEO, stated, “As a former U.S. Army Soldier, he fully understands the importance of what Soldiers need to succeed in their missions. We have full confidence that Martin is the right person to help us grow the DayOne Response Inc. Defense business, while helping us drive innovation.”