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Cartier Women’s Initiative Awards: The 2012 Finalists

Cartier, in partnership with the Women’s Forum, INSEAD Business School and McKinsey & Co., today announced the finalists of the 2012 Cartier Women’s Initiative Awards.

The 18 finalists – 17 finalists and a team of two co-finalists – were selected among over 1,000 applications. They will be coached by professionals from Cartier, INSEAD and McKinsey & Co. to prepare for the Jury presentations in October. The Laureates will be announced at the Awards Ceremony on October 11, 2012, at the Annual Global Meeting of the Women’s Forum for the Economy and Society, in Deauville, France.

The international business plan competition is in its sixth year, supporting women-run enterprise in the six major world regions. This year’s businesses are making an impact in healthcare and sanitation; online business and employment; eco-commerce and fair trade; fashion and culture.

We are honoured to help our finalists build their businesses and make a responsible difference around the globe,” said Bernard Fornas, President & CEO of Cartier.

Applications for the 2013 Edition of the Cartier Women’s Initiative Awards will open on November 12, 2012 and end on March 11, 2013.


  • Gabriela Flores, Kirah Design, Bolivia: Markets and designs high-end interior accessories crafted by rural artisans from recycled glass, wood and textiles.
  • Mildred Mayr, Medical & Nursing Care, Chile: Manages and administers in-patient hospital wards providing personnel and management skills through a public-private partnership.
  • Elizabeth Ojeda Gómez, Almemories, Colombia: Promotes and develops tools, services and day care to support Alzheimer patients and their families.


  • Patricia Compas-Markman, Dayone Response, United States: Designs and manufactures an easy-to-transport personal water treatment system that cleans water in emergency situations.
  • Ting Shih, Clickmedix, United States: Offers cost-effective access remote doctors for diagnosis, treatment, research and training via a mobile healthcare platform.
  • Anna Stork, Luminaid Lab, United States: Develops and markets an inflatable solar-powered light for disaster relief, humanitarian aid and recreational outdoor use.


  • Michèle Boisdron-Celle, Onco Drug Personalized Medicine, France: Markets tools and services to predict and monitor toxicity from chemotherapy and optimise dosages for safer, more effective treatment.
  • Cécile Real, Endodiag, France: Develops non-invasive diagnosis and advanced biopsy tools to fight endometriosis.
  • Valentine Van Der Lande,, Netherlands: Promotes crowdfunding for aspiring writers and connects them with publishers who then print and launch their books.


  • Elizabeth Scharpf & Julienne Ingabire, Sustainable Health Enterprises, Rwanda: Produces low-cost and eco-friendly sanitary pads on a franchise model fostering local entrepreneurs.
  • Nthabi Sibanda, Puo Educational Products, South Africa: Develops printed and digital educational content for children, based on Africa’s languages and heritage.
  • Lindsay Stradley, Sanergy, Kenya: Provides Kenyan slums with affordable sanitation units that facilitate clean transportation of waste, reprocessed into energy and fertiliser.


  • Iba Masood, Gradberry, United Arab Emirates: Connects students and graduates to internships and graduate job opportunities through an online careers portal.
  • Nermin Saad,, Jordan: Promotes opportunities for female engineers by consolidating non-core engineering services in a remote platform.
  • Rania Seddik, Gebraa For Egyptian Treasures, Egypt: Markets Egyptian handicrafts to link rural artisans with the global market while conforming to fairtrade standards.


  • Sairee Chahal, Fleximoms, India: Connects women and mothers looking to enter or re-enter the workplace with job opportunities, information and mentoring.
  • Lianna Gunawan, La Spina Collections, Indonesia: Designs and produces hand-made shoes that highlight Indonesian culture and heritage using traditional fabrics and craftsmanship.
  • Jeannie Javelosa, Echostore, Philippines: Sells natural, eco-friendly and fair-trade products made by marginalized communities and women’s groups.

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